Because She Said So: 13 Content Marketing Lessons From Your Mother
“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden Girls (or reruns) and can hear those voices in your head. Maybe...
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5 Places To Find Content Inspiration In A Dreary Office
Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author’s life...
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Why This Engineer Writes Better Copy Than You
Brady Archambo, lead iOS and OSX engineer at Slack. Photo credit: Abi Quisenberry Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple...
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Why Perfectionists Make Great Content Marketers
A colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it. Sometimes people who strive for perfection can’t tell when...
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